As organizations learn to navigate a post-pandemic world, conventional growth methods are in need of some updating. In addition, COVID-19 pandemic created many new challenges for associations that heavily relied on face-to-face interactions to hit revenue goals. 

To overcome these obstacles, associations must return to the drawing board to engage their members and generate more revenue. A simple solution can come from utilizing the nation’s leading association management companies (AMC), providing you with comprehensive benefits you never knew you needed.

Your membership recruitment efforts may be working well, but are they as successful as they could be? Or are your attempts falling flat?

As any club owner, you are always looking to boost the profitability of your organization. After membership dues and fees, you’ll need different ways to increase revenue. 

The challenge, however, is finding innovative methods that don't involve spending a ton of money on the front end. Most people think it all has to be done with costly advertising and marketing efforts; however, there are a few simple things you can do both on-site and through an online social media presence that will help drive revenue.

Simply put, it’s the right thing to do in any circumstance. 

A room full of diverse voices is a room that reaches its fullest potential. Diversity, equity, and inclusion (DEI) initiatives enable companies to build a more resilient organization, while fostering a welcoming environment for all team members. 

It is these differences that make your organization shine with creativity and stand out from the rest. It would behoove any company to attract, retain, and, most importantly, engage talent from eclectic backgrounds.  

As work-from-home and hybrid work models become the new post-pandemic norm, corporations must ensure they do their best to promote team-building opportunities. While remote work has benefits, it restricts a team's rapport and makes company culture harder to cultivate.  

For an office constantly exceeding expectations and cranking out brilliant work, nothing says “you’re appreciated” like an exciting corporate retreat. Whether looking for spa treatments, hiking canyons, or beach bumming on white sand shores, the world is your office’s oyster.

The success of any company hinges on many factors. Without a doubt, its board is an integral component of its ongoing growth and stability. Selection criteria are essential here, as the quality of your board members will come down to why you recruited them in the first place.

The pandemic has ushered in a new way of connecting, challenging the traditional form of communication and collaboration that we’re all familiar with. Living rooms have become the new boardrooms as society has shifted to adapt to the limitations that COVID-19 has placed on us. 

Email marketing is one of the most effective and efficient ways to reach your audience and convert viewers into leads. However, it’s crucial that you follow email marketing etiquette to maximize your results. Even with a long list of opted-in subscribers, it’s easy to end up with a bad message they don’t engage with or, even worse - one that gets marked as spam and impacts your deliverability.

A membership experience tailored to your members' preferences and the benefits they value is the cornerstone of a healthy organization. While being part of an organization can provide networking and space to pursue your hobbies and interests, the perks and benefits are always icing on the cake, and lead to ROI for your members in excess of their annual dues. 

Gaining new members within an organization is only half the battle; their engagement and retention are crucial factors to the success and growth of any club. Moreover, in a post-pandemic era where seemingly every activity is going virtual, leaders must revamp traditional concepts to keep their audience engaged and interested.