About a decade ago, AI was viewed as a dystopian nightmare confined to the Fortune 500 and startups of Silicon Valley. In 2023, artificial intelligence is rapidly finding its way into the everyday lives of the masses, whether they know it or not. The future is here, and AI is making waves across all industries—including membership businesses.  

Connecting with your members is fundamental, but there's more to it than just checking the pulse via surveys and one-on-one meetings. In today’s digital world, how you and your team interact with the community is evolving thanks to artificial intelligence—or should we say association intelligence? 

In today's digital-centered economy, corporate culture is more important than ever. A strong workplace culture can help a business boost profits, attract new talent, deliver high-performing service, and boost overall morale. Although "good" corporate culture may sound like an intangible quality, there are tangible ways that any executive can build a thriving environment for their team.

Conducting a world-class orchestra and running a successful organization share many similarities. While a conductor has a vision that inspires and unifies the orchestra, everyone else has a job to do as well, needing to be able to read music, play their instrument, and listen carefully to others to give the right cues at the right time. It's insufficient for one person to be great—a system must be in place for all to work together harmoniously.

Similarly, within a business, a high-quality talent pipeline is essential to develop emerging leaders and begin succession planning. Up-and-coming executives need nourishment to prosper and create a new generation of future leaders. 

The future of work is evolving at warp speed. Half a century ago, being an astronaut was the universally accepted sci-fi paradigm of “the future of work.” From content creation and crypto-mining to software engineering and cybersecurity, the future of work is here — and it’s incredibly diverse. 

Business travel can be an exciting and productive experience, but it can also come with its own set of challenges. Many things can go wrong during a corporate trip, from unexpected delays and language barriers to lost luggage and canceled flights. 

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Successful onboarding isn’t easy and is often done using a cookie-cutter approach. An employee’s onboarding sets the tone and expectations for their future at your company—and you want it to be a positive and mutually beneficial experience. 

A successful onboarding process for new employees involves familiarizing them with the tasks they need to complete, key contacts they will be working with, important company protocols and processes, and organizational expectations. This pivotal process is essential for business growth and one of the most critical times in an employee's tenure to make a great impression and ensure long-term satisfaction.

Image Credit: BladeMuch has been made of Artificial Intelligence (AI) and its impending workplace takeover. 

We’re all familiar with the dystopian nightmare: AI goes rogue, takes control of our jobs, and even predicts who we should date. But AI is more than just saving time or automating processes. Instead, it plays a pivotal role in shaping our work, enabling us to focus on what we do best. As a result, artificial intelligence has rapidly become a fixture in the modern workplace, showing no signs of slowing down.

Years ago, sales representatives would hop from door-to-door with a big grin, hoping to convey their spiel before the door closed; today, the doors and spiels have evolved, and as a result, the art of selling has received a significant facelift. 

Of course, everyone wants to close the deal. But between the AI-powered prospect lists, cold outreach, endless Zoom video demos, and having to pitch multiple high-ranking decision makers over multiple calls—creating a successful sales presentation can be anxiety-inducing and dreaded by many. 

Blogging is not a novel concept. However, despite its humble beginnings in the “blogosphere,” in 2023, it’s an extremely powerful communication and marketing tool for associations and businesses, the world over. The expansive reach of the internet has created more significant opportunities for association marketing professionals to reach their members and target markets. 

Now, in the digital-first era, organizations and associations are starting to see that sharing content on their blogs is a valuable strategy that can no longer be ignored — all you need is a sense of creativity, a commitment to delivering value, and a keyboard!

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The internet is brimming with information and resources on just about every topic you can think of. With an endless array of knowledge at our fingertips, blogs are one of the most utilized forms of communication, marketing, and brand building — you just need to decipher which of these blogs is best worth your time.

Data from QuickBooks shows that nearly 50% of people interested in becoming business owners or entrepreneurs turn to business blogs and websites for advice, resources, and help. In addition, blogs can help a business improve its search engine optimization by providing a regular source of fresh, relevant content that can attract and engage visitors.