LinkedIn is the leading professional networking site for people looking for employment, business partners, and other solutions to their industry challenges. The platform is an excellent resource for connecting people, becoming a thought leader, and widening your network. 

Traditionally, LinkedIn has also been utilized by membership organizations and associations as a way to help grow their community. The power and value of having an up-to-date LinkedIn profile lies in connecting with a wider network of professionals, expanding their reach and influence, and ultimately driving engagement and growth. 

Association Management Companies (AMC) are the perfect partners for directing and managing your organization. But how can you ensure you're making a wise investment? 

Association executives must consider many factors: local or national, well-established versus a newer operation, and previous experiences. There are also elements like culture, ethics, and leadership to evaluate when deciding which AMC will you reach maximum potential. 

Public policy and regulations are constantly evolving based on the population's needs. The decisions made by the government have a tremendous impact on the future of any association and industry. Public advocacy is essential because policies and regulations propagated can positively or negatively impact your club and its members. 

Being a member of an association or organization has a slew of benefits, from networking with like-minded individuals to staying up to date with the latest industry trends. Advocacy, however, tends to stay within the top three most important advantages of joining a community. 

With the current economic climate, everyone’s looking to be more efficient with their spending. But in this time of belt-tightening, leaders face new challenges that must be consistently addressed to ensure member retention. 

Finding new strategies to increase value and engage members is vital within any organization. A strong association provides benefits that continue to attract and retain member households. If members are happy with the return on investment, they are likelier to stick around and click renew at the end of the year.

About a decade ago, AI was viewed as a dystopian nightmare confined to the Fortune 500 and startups of Silicon Valley. In 2023, artificial intelligence is rapidly finding its way into the everyday lives of the masses, whether they know it or not. The future is here, and AI is making waves across all industries—including membership businesses.  

Connecting with your members is fundamental, but there's more to it than just checking the pulse via surveys and one-on-one meetings. In today’s digital world, how you and your team interact with the community is evolving thanks to artificial intelligence—or should we say association intelligence?