Image Credit: Xtreme Xperience
The season of giving is upon us; however, branded hoodies and coffee mugs are not at the top of everyone’s list. When choosing a company gift for a client or rewarding the team with an appreciation treat, the traditional go-to's are lazy, uninspiring, and unsustainable.
Gifting someone is the perfect opportunity to strengthen relationships, be personable, and obviously, not be misconstrued as a marketing moment. And in recent times, many large corporations have recognized the lack of sustainability in logoed gear. For example, in 2021, Patagonia was one of the first companies to stop adding a logo to its apparel because it only reduces the garment's lifespan and contributes to a buildup of landfill waste.
It may seem like we’re insinuating that all branded merch needs to go; however, that is not the case. There is a time and place for everything, but in this current corporate climate, the branded swag should be kept at a minimum — and, ideally, in the welcome package.