Guide

Why Your Organization Needs a Member Benefits Program

October 31, 2022 by EXEC

Members at Organization - Benefits Programs for Organizations and Clubs

A membership experience tailored to your members' preferences and the benefits they value is the cornerstone of a healthy organization. While being part of an organization can provide networking and space to pursue your hobbies and interests, the perks and benefits are always icing on the cake, and lead to ROI for your members in excess of their annual dues.

A benefits program for organizations like EXEC’s is an excellent way to:

Attract new members
Retain your existing members
Increase engagement
Increase your members’ ROI on yearly dues

Of course, gaining new members is key to success, but retaining your existing ones is just as, if not more, important. To address recruitment and retention, leadership must take an internal look at engagement.

Building meaningful relationships with the team, capturing their attention enough for them always to renew their membership, and incorporating value and quality into their life — this is the essence of engagement. An exclusive platform like EXEC’s benefits program for organizations and clubs is an excellent means to this end.

EXEC is a plug-and-play suite of tools and resources built to run a powerful premium member- or executive-focused benefits program.

EXEC Members receive preferred pricing and other benefits with many of the services listed below—and a good deal more—with an EXEC Membership.

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Attracting New Members

Strategically leveraging your member benefits is an excellent way to attract new members to your organization. For example, EXEC offers various desirable lifestyle benefits, from discounted hotels and luxury car rentals, to massages and private yoga sessions. These perks, when bundled with your organization’s existing offerings, will help to incentivize new members to join your organization.

When current members benefit from discounted prices, exclusive access to events, waived onboarding fees, and complimentary services, friends, family, and colleagues will be inclined to explore the prospect of joining. In addition, a member benefits program will make your built-in network of recruiters stand out — an invaluable resource for attracting new faces to your organization.

Retaining Existing Members

Keeping your existing team happy is critical to keeping your organization’s lights on. Loyal constituents who are satisfied with their experience will continue to support you, solidifying your club’s reputation.

When joining any new organization, networking with others who share similar interests and passions is a given. However, having a benefits program is another direct route to satisfaction, and thus retention. When members get used to a certain level of service, discounted pricing, and access to exclusive perks, they’ll be much more likely to renew their membership.

EXEC offers negotiated pricing for bespoke experiences, business platforms, luxury travel, and lifestyle benefits. In addition, a benefit program like EXEC provides private clubs a way to engage and retain members with valuable perks no matter where they are in the world.

Boosting Member Engagement

Member engagement is essential to the success of any private organization, as an active member is a happy member, and a happy member is a member who will stick around. Attending events, being active on the club’s social media, volunteering, and, most importantly, utilizing the club’s benefits and services is an excellent gauge of engagement.

Having a robust member benefits program will undoubtedly increase engagement and activity. For example, EXEC offers perks like waived initiation fees to invitation-only organizations, such as Forbes Council and Rolling Stone Culture Council, boosting valuable networking opportunities for each member.

In addition, these benefits also include bespoke experiences like international golfing on prestigious courses or discounted tickets to any show in the world. Whether leisure, business, or both, benefits programs are essential to driving engagement.

Increase Member’s ROI

Last but certainly not least, a benefits program will increase your member's return on investment on their annual membership dues. The value they save with each benefit adds up and quickly matches the cost of fees to join your organization. Members can justify the expenses of any private club when the benefits program alone returns increases their ROI.

With EXEC, your members can save up to 40% on luxury apparel and accessories, up to 30% on global luxury hotels and car rentals, and discounted tickets with EXEC Private Label Tickets. In addition, members can also save on other memberships, such as gyms, golf courses, mental health counseling, and massages, with EXEC’s waived initiation fees and annual costs.

Wrapping Up

Whether private flights, in-home massages, or wine tasting in Malibu, your organization's benefits will attract new members, retain your existing ones, drive engagement, and increase their ROI. These are critical components to the success of any private club, and EXEC is your straightforward solution.