Business travel can be an exciting and productive experience, but it can also come with its own set of challenges. Many things can go wrong during a corporate trip, from unexpected delays and language barriers to lost luggage and canceled flights.
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Successful onboarding isn’t easy and is often done using a cookie-cutter approach. An employee’s onboarding sets the tone and expectations for their future at your company—and you want it to be a positive and mutually beneficial experience.
A successful onboarding process for new employees involves familiarizing them with the tasks they need to complete, key contacts they will be working with, important company protocols and processes, and organizational expectations. This pivotal process is essential for business growth and one of the most critical times in an employee's tenure to make a great impression and ensure long-term satisfaction.
Image Credit: BladeMuch has been made of Artificial Intelligence (AI) and its impending workplace takeover.
We’re all familiar with the dystopian nightmare: AI goes rogue, takes control of our jobs, and even predicts who we should date. But AI is more than just saving time or automating processes. Instead, it plays a pivotal role in shaping our work, enabling us to focus on what we do best. As a result, artificial intelligence has rapidly become a fixture in the modern workplace, showing no signs of slowing down.
Years ago, sales representatives would hop from door-to-door with a big grin, hoping to convey their spiel before the door closed; today, the doors and spiels have evolved, and as a result, the art of selling has received a significant facelift.
Of course, everyone wants to close the deal. But between the AI-powered prospect lists, cold outreach, endless Zoom video demos, and having to pitch multiple high-ranking decision makers over multiple calls—creating a successful sales presentation can be anxiety-inducing and dreaded by many.
Blogging is not a novel concept. However, despite its humble beginnings in the “blogosphere,” in 2023, it’s an extremely powerful communication and marketing tool for associations and businesses, the world over. The expansive reach of the internet has created more significant opportunities for association marketing professionals to reach their members and target markets.
Now, in the digital-first era, organizations and associations are starting to see that sharing content on their blogs is a valuable strategy that can no longer be ignored — all you need is a sense of creativity, a commitment to delivering value, and a keyboard!
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The internet is brimming with information and resources on just about every topic you can think of. With an endless array of knowledge at our fingertips, blogs are one of the most utilized forms of communication, marketing, and brand building — you just need to decipher which of these blogs is best worth your time.
Data from QuickBooks shows that nearly 50% of people interested in becoming business owners or entrepreneurs turn to business blogs and websites for advice, resources, and help. In addition, blogs can help a business improve its search engine optimization by providing a regular source of fresh, relevant content that can attract and engage visitors.
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Technology is paramount to running a successful business in today's digital world. From cloud computing and artificial intelligence to mobile applications and search engine optimization, every organization needs these tools in its arsenal to remain competitive, efficient, and profitable.
Automation is one of the drivers of productivity and efficiency by reducing the need for manual labor and freeing up time and resources for other activities. Additionally, technology can help businesses to collect, analyze, and utilize data more effectively, enabling them to make more informed decisions and gain a competitive advantage in the marketplace.
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The season of giving is upon us; however, branded hoodies and coffee mugs are not at the top of everyone’s list. When choosing a company gift for a client or rewarding the team with an appreciation treat, the traditional go-to's are lazy, uninspiring, and unsustainable.
Gifting someone is the perfect opportunity to strengthen relationships, be personable, and obviously, not be misconstrued as a marketing moment. And in recent times, many large corporations have recognized the lack of sustainability in logoed gear. For example, in 2021, Patagonia was one of the first companies to stop adding a logo to its apparel because it only reduces the garment's lifespan and contributes to a buildup of landfill waste.
It may seem like we’re insinuating that all branded merch needs to go; however, that is not the case. There is a time and place for everything, but in this current corporate climate, the branded swag should be kept at a minimum — and, ideally, in the welcome package.
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Optimizing your social media tools and strategies will undoubtedly be one of the most powerful agents in your arsenal to build a long-lasting and successful organization. Billions of users are hyperactive on platforms like Instagram, Twitter, Tiktok, Pinterest, and Meta; therefore, using these outlets to your advantage is vital to member attraction, engagement, and retention.
It’s important to distinguish between social media platforms, such as those above, and social media tools and applications. The latter can focus on software for management, design and editing, analytics and data, and planning and scheduling content. These tools are flooding application stores and are widely available for organizations of every kind.
The phrase ‘social responsibility’ comes with some heavy lifting, especially in the corporate world. Often, the C-suite will tack on these obligations to the corporate social responsibility (CSR) team, leaving the assumption that the rest of the company is off the hook. However, there are layers of issues with this narrative.
Unfortunately, these social initiatives don’t come with a low price tag. As of 2019, the global impact investing market has reached close to $505 billion — considerable, right? But it pales in comparison to the nearly $176 trillion that’s needed to address the UN’s 17 Sustainable Development Goals.