Tips to Increase Membership Renewals
Most organizations focus a majority of their budget and energy on member recruitment; however, while valuable, membership renewals are the primary contributors to the longevity of any association. Without high retention rates, monthly cashflow can be unpredictable, and the club’s culture and reputation can come into question.
For organizations that utilize a calendar-based membership term, November to January can be anxiety-inducing. However, these are critical moments for any organization to recognize its strengths and weaknesses and plan around its renewal rate.